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User Research, Experience Design, Brand Strategy, Color & Trends 



Strategy & Innovation 


At Decathlon Advanced Design, Artengo Innovation and strategy agency InProcess, I've had the pleasure of working with diverse teams and a multitude of different approaches from human-centred design and design thinking, ethnography and quantitative research, to user motivation analysis, identifying actionable insights and user journeys to opportunity mapping, prototyping, user testing, experience labs and focus groups. 


I worked on a variety of innovation and strategy projects with subjects ranging from researching attitudes towards sports in India, restructuring a brand’s offer around user motivations to analyzing beauty perceptions in China and Japan, daily stress in the USA and more. While most projects remain confidential, below are a few excerpts of projects I've worked on.

"Details create the big picture."

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User Interviews | Ethnography | Trends Studies | Futures Analysis

Micro research around user behaviours, usage and daily journeys to bigger picture research of societal trends and futures thinking.


Insights | User Journeys | Motivations Analysis | Stakeholder Maps | Scenarios

Breaking down the research data into digestible, usable elements that aid in concisely communicating what is learnt. 

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Focus Groups | Prototype Testing | Feedback Analysis

Evaluating experiences, concepts and prototypes with small groups of users and translating the feedback into actionable steps for iteration.

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