I'm a cross-disciplinary Strategy & Experience Designer with a background in Industrial Design. 

I believe sensitive and sensible design is key in today's context and strive to create a positive impact through my work.


I've had the pleasure of working with multi-disciplinary teams at companies like at Decathlon, innovation consultancy InProcess and Italian design house Pininfarina in France, China and Italy.


I absolutely love learning by doing and working collaboratively on diverse projects. Some of my favourites have been - researching attitudes towards sports in India for Decathlon, restructuring a brand’s strategy around people-centred design, industrial design of lifestyle products with a circular economy in mind, developing wellness products and services to help women manage daily stress, creating a healthcare ecosystem with a startup to empower senior citizens and designing the user experience of a green energy powered yacht.

I currently work with Pininfarina's Experience Design team in Turin, Italy.

Get in touch if you'd like to collaborate!

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