I'm a cross-disciplinary Strategy & UX Designer with a background in Industrial Design.
I believe in sensitive and sensible design and strive to create a positive impact on people and our planet through my projects.
I believe in learning by doing and have had the pleasure of working on multi-disciplinary projects with multi-cultural teams in France, China and Italy and also in Japan, India and USA, on subjects ranging from researching attitudes towards sports in India, restructuring a Decathlon brand’s offer around human-centred design principles, experimenting with materials to enhance shock absorption in tennis rackets, designing lifestyle products with a circular economy in mind, to helping women manage daily stress, beauty perceptions in China and Japan to empowering senior citizens by making them aware of their health and wellbeing.
One of my favourite quotes: "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." - Margaret Mead
I'm currently working at Pininfarina's Experience Design department in Turin, Italy.
Get in touch if you would like to collaborate! :)