IN.de
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Research Project | On India's cultures, sports, innovations & design
for:
IN.DE_ Research Project for French sporting goods retailer Oxylane (Decathlon).
India's cultures, sports, innovations & design were the main subjects of interest.
PHASE I : RESEARCH
Pune & Mumbai
As a team, we conducted extensive field research, product tests, interviews, market studies, user profiling, design explorations & creativity sessions. Here you can find excerpts of the color research.
The details of the project remain confidential.
INDIA IN COLORS
Natural Extraction
Experimentation with foods, plants & pigments to extract a natural range.
Monochrome Boards
Compositions of daily objects, identifying textures and tones
Aroma Box
Stimulating the senses! Capturing the country's fragrances with a collection of spices, oils, soaps & even hair.
PHASE II: SYNTHESIS
Lille, FR
The research was eventually analysed & structured into a set of books, designed as tool kits to provide an introduction to the country. To assist the analysis, we carried out a number of creative workshops with various teams of the Oxylane brands.
The details of this project remain confidential.
In.de Book
The introduction to the project, what happened backstage & how to use the toolkit
Culture Book
Explains in details India's various faces & cultures also, it's views on sports & designs
Network Book
Summarizes every interview that was conducted with the IN.de Design & Sports network in India
Innovation Book
Explains in what Innovation means in India & has various projects & views on the same
Creativity Book
It shares all the various creativity sessions carried out in India, from color explorations to product concepts & various specific research subjects that brands had asked for
Aroma Box
This mini book was designed with the sole purpose of explaining the odd contents of the aroma box
Research
May - July 2010, Pune & Mumbai, India
Team: Aakash Dewan, Achile Biteau, Arushi Aggarwal, Prianjali Kapur, Rachana Kakade,
Coordinator : Elisa Padrón Olivé
Synthesis
March - September 2011, Lille, France
Team: Elisa Padrón Olivé & Prianjali Kapur, Directors: Arnault Gournac & Vincent Leenhardt