Research Project | On India's cultures, sports, innovations & design
IN.DE_ Research Project for French sporting goods retailer Oxylane (Decathlon).
India's cultures, sports, innovations & design were the main subjects of interest.
PHASE I : RESEARCH
Pune & Mumbai
As a team, we conducted extensive field research, product tests, interviews, market studies, user profiling, design explorations & creativity sessions. Here you can find excerpts of the color research.
The details of the project remain confidential.
INDIA IN COLORS
Experimentation with foods, plants & pigments to extract a natural range.
Compositions of daily objects, identifying textures and tones
Stimulating the senses! Capturing the country's fragrances with a collection of spices, oils, soaps & even hair.
PHASE II: SYNTHESIS
The research was eventually analysed & structured into a set of books, designed as tool kits to provide an introduction to the country. To assist the analysis, we carried out a number of creative workshops with various teams of the Oxylane brands.
The details of this project remain confidential.
The introduction to the project, what happened backstage & how to use the toolkit
Explains in details India's various faces & cultures also, it's views on sports & designs
Summarizes every interview that was conducted with the IN.de Design & Sports network in India
Explains in what Innovation means in India & has various projects & views on the same
It shares all the various creativity sessions carried out in India, from color explorations to product concepts & various specific research subjects that brands had asked for
This mini book was designed with the sole purpose of explaining the odd contents of the aroma box
May - July 2010, Pune & Mumbai, India
Team: Aakash Dewan, Achile Biteau, Arushi Aggarwal, Prianjali Kapur, Rachana Kakade,
Coordinator : Elisa Padrón Olivé
March - September 2011, Lille, France
Team: Elisa Padrón Olivé & Prianjali Kapur, Directors: Arnault Gournac & Vincent Leenhardt