IN.de 

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Research Project | On India's cultures, sports, innovations & design

 

for:

IN.DE_ Research Project for French sporting goods retailer Oxylane (Decathlon).

India's cultures, sports, innovations & design were the main subjects of interest.

 

 

 

 

 

 

PHASE I : RESEARCH

Pune & Mumbai

As a team, we conducted extensive field research, product tests, interviews, market studies, user profiling, design explorations & creativity sessions. Here you can find excerpts of the color research.

The details of the project remain confidential.



INDIA IN COLORS

 


Natural Extraction

 Experimentation with foods, plants & pigments to extract a natural range.​

 

Monochrome Boards

Compositions of daily objects, identifying textures and tones

Aroma Box

Stimulating the senses! Capturing the country's fragrances with a collection of spices, oils, soaps & even hair.

PHASE II: SYNTHESIS

 

Lille, FR

The research was eventually analysed & structured into a set of books, designed as tool kits to provide an introduction to the country. To assist the analysis, we carried out a number of creative workshops with various teams of the Oxylane brands.

The details of this project remain confidential. 

 

In.de Book

 The introduction to the project, what happened backstage & how to use the toolkit

 

Culture Book

Explains in details India's various faces & cultures also, it's views on sports & designs

 

Network Book 

Summarizes every interview that was conducted with the IN.de Design & Sports network in India

 

Innovation Book 

Explains in what Innovation means in India & has various projects & views on the same

 

Creativity Book

 It shares all the various creativity sessions carried out in India, from color explorations to product concepts & various specific research subjects that brands had asked for

 

Aroma Box

This mini book was designed with the sole purpose of explaining the odd contents of the aroma box

Research 

May - July 2010, Pune & Mumbai, India
Team: Aakash Dewan, Achile Biteau, Arushi Aggarwal, Prianjali Kapur, Rachana Kakade, 

Coordinator : Elisa Padrón Olivé

 

 

 


Synthesis

 March - September 2011, Lille, France
Team: Elisa Padrón Olivé & Prianjali Kapur, Directors: Arnault Gournac  & Vincent Leenhardt