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IN.de 

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Research Project | On India's cultures, sports, innovations & design

 

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IN.DE_ Research Project for French sporting goods retailer Oxylane (Decathlon).

India's cultures, sports, innovations & design were the main subjects of interest.

 

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PHASE I : RESEARCH

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Pune & Mumbai

As a team, we conducted extensive field research, product tests, interviews, market studies, user profiling, design explorations & creativity sessions. Here you can find excerpts of the color research.

The details of the project remain confidential.



INDIA IN COLORS

 

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Natural Extraction

 Experimentation with foods, plants & pigments to extract a natural range.​

IN.de: Color Research

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​​Monochrome Boards

Compositions of daily objects, identifying textures and tones

Aroma Box

​​Stimulating the senses! Capturing the country's fragrances with a collection of spices, oils, soaps & even hair.

PHASE II: SYNTHESIS

 

Lille, FR

The research was eventually analysed & structured into a set of books, designed as tool kits to provide an introduction to the country. To assist the analysis, we carried out a number of creative workshops with various teams of the Oxylane brands.

The details of this project remain confidential. 

 

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In.de Book

 The introduction to the project, what happened backstage & how to use the toolkit

 

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Culture Book

Explains in details India's various faces & cultures also, it's views on sports & designs

 

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Network Book 

Summarizes every interview that was conducted with the IN.de Design & Sports network in India

 

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Innovation Book 

Explains in what Innovation means in India & has various projects & views on the same

 

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Creativity Book

 It shares all the various creativity sessions carried out in India, from color explorations to product concepts & various specific research subjects that brands had asked for

 

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Aroma Box

This mini book was designed with the sole purpose of explaining the odd contents of the aroma box

Research 

May - July 2010, Pune & Mumbai, India
Team: Aakash Dewan, Achile Biteau, Arushi Aggarwal, Prianjali Kapur, Rachana Kakade, 

Coordinator : Elisa Padrón Olivé

 

 

 


Synthesis

 March - September 2011, Lille, France
Team: Elisa Padrón Olivé & Prianjali Kapur, Directors: Arnault Gournac  & Vincent Leenhardt

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​© 2019 by Prianjali Kapur 

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